Missguided AW Press Day.

During my internship with Boudoir  PR I was luck enough to attend the The Missguided AW press day.I was so excited as I love the brand and have always wanted to help out on the events side of PR. I thought I would give you an insight into what the event entailed. 

The day  started early by prepping the goodie bags which were filled with awesome treats from coloured hair spray, a t-shirt, fake tan, cider and nail varnish and yummy lollipops. 

Then I had to arrive at 8 am at The Box in Soho. This meant a crazy 430am wake  up with getting home at 9pm but it was worth it.

The Box is an exclusive night club based in the centre of Soho. I will admit, when I arrived in the early hours I was a little concerned for my safety – an innocent country bumpkin girl aged 21 but looks 16 in the dark sex streets of soho is never a great start. Carrying mannequins, cupcakes and clothes up the 5 flights of stairs was also exhausting but seeing the final set up just showed the creative vision you need to have in PR and events. Simply, it looked wicked. Dark and dingy turned into an antique basement vibe, alike to an All Saints store. Two lit up letters took center stage with the new collection decorating the room with mannequins, shoes on tables and clothes draped above bed posts. It was a fashion museum for the high street. Offering breakfast and lunch to the press of London with welcoming smiles and chit chat at the front door, everyone loved the collection and if wary at the beginning – completely understood the location when they left. The place gave a great atmosphere and with a manicurist, amazing gifts, clothes, music and bubbly – what more could you ask for? Sadly The Box has a strictly no photo policy which I think upset a lot of bloggers. I do feel this was the only let down of the event as it was so cool you wanted to share it with everyone! The idea behind this is that it makes the nightclub more exclusive and for anyone walking past, it works, you just want to go in and explore but for a press day it was a slight hitch.

The new collection is designed by two new inhouse designers. The team have worked hard on improving the quality of the clothes so that there shouldn’t being any reasons for disappointment when shopping on the internet. The pieces were showered with praise with everyone pleasantly surprised at the cheap price tags yet stylish cuts and shapes. Dark berrys, Khaki and blacks were the colour theme with killer heels and cut out wedges decorated with studs and spikes. My favourite was a Khaki coat which had leather sleeves and a fur lapel. It would look so wicked with jeans and boots to keep you  wrapped up in the cold winters that are not far round the corner. My other was a black body con dress decorated with gold embellished crosses on the top. I always love a good LBD with  a bit of sparkle. Both I definitely WANT and will be the first on my Christmas list.

If you haven’t shopped on Missguided before definitely check in. They have had a few problems with their website recently which is disappointing but probably good for my bank balance! The only thing I hope is that Missguided don’t loose their cheap price tags and don’t do an Asos on me. I loved Asos for their bargain buys yet as soon as everyone caught onto the best kept secret on the internet their price tags shot up. I still go on the site but don’t buy anything like I used to. I understand better quality comes at a price but please Missguided we love you as you are! 

What do you all think? Are you excited?

K xx